THE STC 2017 LUXURY INDEX
 

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LUXURY INDEX
REPORT
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RankCOUNTRYCITYLouis VuittonFerrariRolexScoreY/Y Variation
1USANew York195391312
2JapanTokyo20426116-1
3Hong KongHong Kong9264111-1
4South KoreaSeoul Capital Area19113851
4USALos Angeles 1142285(-)
6UK London1132684-1
7USAMiami 1131573(-)
8FranceParis712864(-)
9ChinaBeijing7211522
10SingaporeSingapore412350(-)
11USASan Francisco Bay Area521247-2
11USAChicago4215474
11ChinaShanghai421547(-)
14RussiaMoscow331145-1
15JapanOsaka71844-1
15UAEDubai4117446
17TaiwanTaipei411542(-)
18ItalyMilan321241-2
18USAWashington6184112
20MexicoMexico City4113407
20USAHouston32114010
22USALas Vegas61538-5
22ThailandBangkok311438-1
22CanadaToronto42638-1
22USADallas4111388
26TurkeyIstanbul41835-5
26UAEAbu Dhabi2114351
26USABoston31113513
29ItalyRome22834-8
29MalaysiaKuala Lumpur311034(-)
31USADetroit21123361
32GreeceAthens111432-15
32JapanNagoya41532-12
32GermanyFrankfurt111432-11
35PhilippinesManila11123029
35GermanyMunich21930(-)
37ChinaShenyang31529-4
37AustraliaSydney31529-2
37USASaint Antonio2232912
40SpainMadrid21728-3
40BrazilSao Paulo21728-1
40GermanyBerlin217283
40SpainBarcelona217286
40UK Birmingham11102836
40NetherlandsAmsterdam21728101
46IndonesiaJakarta31327-13
46GermanyCologne/Bonn11927-7
46JapanFukuoka31327-7
46AustraliaMelbourne31327-7
46LebanonBeirut1242773
46USAPhiladelphia1192773
52CanadaVancouver21526-6
52USAAtlanta215265
52USASeattle2152612
52South AfricaJohannesburg1182640
56GermanyDusseldorf11725-17
56ChinaKunming21425-10
56TaiwanKaohsiung21425-7
56ChinaChengdu214252
56ChinaNanjing214253
56Saudi ArabiaRiyadh214258
56USASan Diego214258
63IndiaNew Delhi11624-14
63GermanyHamburg11624-9
63KuwaitKuwait City2132456
66Saudi ArabiaJeddah11523-7
66ChileSantiago11523-7
66GermanyStuttgart11523-7
66SwitzerlandZurich11523-2
66PortugalLisbon115237
66UK Manchester1152310
66New ZealandAuckland2122326
66USADenver1152326
66USAPhoenix1152353
66PolandWarsaw1152388
76ChinaGuangzhou11422-27
76QatarDoha11422-22
76South AfricaCape Town11422-12
76SwitzerlandGeneva11422-12
76PanamaPanama City11422-12
76ChinaSuzhou11422-12
76ChinaWuhan21122-12
76GermanyNuremberg11422-10
76UK Leeds1142216
76SwitzerlandLugano1142245
76USATampa1142253
76MacauMacau40102272
88ChinaHefei11321-63
88IndiaMumbai11321-34
88ColombiaBogota11321-12
88CanadaCalgary11321-12
88ChinaChongqing11321-12
88FranceLyon11321-12
88MonacoMonaco11321-12
88CanadaMontreal11321-12
88USAPortland11321-12
88ChinaShenzhen11321-12
88SwedenStockholm11321-12
88SpainValencia11321-12
88ChinaWuxi11321-12
88ItalyFlorence113214
88IsraelTel Aviv113214
88SwitzerlandLausanne1132131
104BelgiumAntwerp11220-12
104SwitzerlandBasel11220-12
104FranceBordeaux11220-12
104AustraliaBrisbane11220-12
104BelgiumBrussels11220-12
104RomaniaBucharest11220-12
104FranceCannes11220-12
104MoroccoCasablanca11220-12
104DenmarkCopenhagen11220-12
104UK Edinburgh11220-12
104MexicoGuadalajara11220-12
104JapanHiroshima11220-12
104ChinaJinan11220-12
104BahrainManama11220-12
104USAOrlando11220-12
104AustraliaPerth11220-12
104Czech RepublicPrague11220-12
104FranceStrasbourg11220-12
104ItalyTurin11220-12
104ChinaChangsha1122015
104USAColumbus1122015
104ItalyPadova1122080
104ItalyVerona1122080
127ChinaXiamen11119-35
127ItalyBari11119-18
127HungaryBudapest11119-8
127ChinaFuzhou11119-8
127ChinaQingdao11119-8
127FranceToulouse11119-8
127ChinaWenzhou11119-8
127ChinaNingbo111198
135ArgentinaBueno Aires011116-2
135South KoreaBusan404166
137ChinaHangzhou31115-88
138VenezuelaCaracas018131
138JapanKobe2121315
138HawaiiHonolulu30413(-)
141BrazilRio de Janeiro20612-1
141GermanyRuhr metropolitan area001212(-)
143South KoreaDaegu301102
143TaiwanTaichung204109
145ChinaTianjin20390
145MexicoCancun10698
145JapanKyoto2039(-)
148MexicoMonterrey0138-78
148SpainMarbella1108-29
148Puerto RicoSan Juan1108-29
148USAJacksonville10584
148South KoreaJeju20285
148USAPittsburgh10585
148ChinaZhengzhou10585
148USAMinneapolis105836
148FranceCourchevel202840
148USASalt Lake City013840
158AustriaVienna1047-149
158ChinaHarbin1047-104
158ChinaDalian1047-94
158UK Belfast0127-6
158EgyptCairo0127-6
158GermanyDresden0127-6
158USAGreensboro0127-6
158GermanyHannover0127-6
158SpainPalma de Mallorca1047-6
158ChinaXi'an1047-6
158ItalyModena0127-5
158ItalyUdine0127-5
170USAAustin1036-94
170USAIndianapolis1036-49
170UK Nottingham0116-27
170OmanMuscat0116-21
170AustraliaAdelaide0116-17
170ItalyAncona0116-17
170ItalyBologna1036-17
170USACharlotte 1036-17
170UK Colchester0116-17
170South AfricaDurban0116-17
170UK Exeter0116-17
170BelgiumGhent0116-17
170GermanyKassel0116-17
170LuxembourgLuxembourg City1036-17
170SwedenMalmo0116-17
170USASacramento1036-17
170UK Southampton0116-17
170UK Swindon0116-17
170GermanyWurzburg0116-17
170SwitzerlandZug0116-17
170AzerbaijanBaku011614
170USACleveland103614
170ItalyNapoli103614
170USABaltimore103649
170USANew Orleans103649
170ChinaTaiyuan103693
170PolandKatowice0116New
170ItalyPerugia0116(-)

In building our ranking we chose three pillars of the luxury goods industry. Each is well established and marketed in their category: Louis Vuitton in fashion, Ferrari in automotive and Rolex in watches.

We could’ve added many more brands and categories, but we believe these three pillars of the industry are enough to become a measuring stick. The reason behind this is the exhaustive market research and analysis behind each store’s opening by these leading companies.

Many things influence the presence of luxury brands in a city, not only its wealth. Evaluating the assets on the ground are important when you first start your implantation and decide what intermediary you will use in establishing your brand in a new city. How known is your brand in this new market and those of your competitors? Is the demand satisfied by the supply? Is there room for a new player in the next few years and should you invest in gaining a position right now?

Our information was taken from the official websites of Louis Vuitton, Ferrari and Rolex during the month of May 2016.

Any error on the number of stores and dealerships from LV and Ferrari can be attributed to the date of collection of the data or the delay in updating the websites. On their website Rolex sometimes lists a few resellers in the same location and under the same name. We have not double-counted those that appear to be in the same department store. Mistakes could arise, for instance, if the owner has two stores or more stores of the same name in a shopping mall. If errors arise in the estimated changes from 2015 to 2016 in the Luxury Ranking, it most probably can be attributed to the number of Rolex authorized resellers because of the problem we have just highlighted.

Another inconsistency can arise when establishing city or metropolitan area limits. Not every city has an aggregate measurement of metropolitan area or regional area. American cities typically have a large metropolitan area than can encompass other major cities. Contrary to the Economic Power Ranking we have not formed a mega center of influence like of the Rhine-Ruhr Metropolitan Area or Beijing Jingjinji, which could be seen as favorable to the San Francisco Bay Area or Miami Metro.

Cities that possess one store of each luxury brand gain additional points in the total score.