THE STC 2018 LUXURY INDEX
 

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LUXURY INDEX
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Rank COUNTRY CITY Louis Vuitton Stores Ferrari Dealerships Rolex Re-sellers Luxury Score 18
1 Japan Tokyo 20 3 32 136
2 USA New York 17 4 35 135
3 Hong Kong Hong Kong 8 1 56 96
4 USA Los Angeles 8 4 24 88
4 South Korea Seoul Capital area 17 1 12 88
6 USA Miami 11 3 17 85
7 UK London 7 3 28 80
8 France Paris 7 1 27 63
9 Germany Ruhr Metropolitan area 2 2 31 55
10 Singapore Singapore 5 1 22 50
11 USA Chicago 4 2 16 48
12 Russia Moscow 3 3 11 47
13 USA San Francisco Bay area 4 2 12 44
14 USA Las Vegas 7 1 5 41
15 China Beijing 4 2 8 40
16 Thailand Bangkok 3 1 17 37
17 Italy Rome 3 2 8 36
18 Mexico Mexico City 4 1 11 35
18 Italy Milan 3 2 7 35
20 USA Dallas 4 1 10 34
20 China Shanghai 3 1 14 34
22 Japan Osaka 5 1 5 33
22 USA Washington 4 1 9 33
24 Macau Macau 5 12 32
25 Turkey Istanbul 4 1 6 30
26 UAE Dubai 2 1 13 29
26 Indonesia Jakarta 3 1 9 29
26 Philippines Manila 2 1 13 29
29 USA Boston 3 1 8 28
29 Japan Nagoya 4 1 4 28
31 Australia Sydney 3 1 7 27
31 Canada Toronto 3 1 7 27
33 UAE Abu Dhabi 2 1 10 26
33 USA Houston 2 1 10 26
33 China Shenyang 3 1 6 26
36 Germany Frankfurt 1 1 13 25
37 USA Detroit 1 1 12 24
37 Hawaii Honolulu 3 1 4 24
37 Australia Melbourne 3 1 4 24
40 Germany Berlin 2 1 7 23
40 China Hangzhou 3 1 3 23
40 Germany Munich 2 1 7 23
43 Netherlands Amsterdam 2 1 6 22
43 Spain Madrid 2 1 6 22
43 Italy Napoli 2 1 6 22
46 USA Atlanta 2 1 5 21
46 Malaysia Kuala Lumpur 3 9 21
46 Brazil Sao Paulo 2 1 5 21
46 USA Seattle 2 1 5 21
50 Spain Barcelona 2 1 4 20
50 China Chengdu 2 1 4 20
50 Saudi Arabia Riyadh 2 1 4 20
50 Canada Vancouver 2 1 4 20
54 China Guangzhou 1 1 7 19
54 Germany Hamburg 1 1 7 19
54 Kuwait Kuwait City 2 1 3 19
54 India Mumbai 2 1 3 19
54 USA Saint Antonio 2 1 3 19
54 Taiwan Taipei 1 15 19
60 Greece Athens 1 14 18
60 China Chongqing 2 1 2 18
60 South Africa Johannesburg 1 1 6 18
60 Japan Kobe 2 1 2 18
60 Portugal Lisbon 1 1 6 18
60 Germany Stuttgart 1 1 6 18
66 UK Birmingham 1 1 5 17
66 USA Denver 1 1 5 17
66 China Nanjing 1 1 5 17
66 India New Delhi 1 1 5 17
66 USA Philadelphia 1 1 5 17
66 USA Phoenix 1 1 5 17
66 Poland Warsaw 1 1 5 17
73 South Africa Cape Town 1 1 4 16
73 Switzerland Geneva 1 1 4 16
73 Saudi Arabia Jeddah 1 1 4 16
73 China Kunming 1 1 4 16
73 UK Manchester 1 1 4 16
73 Panama Panama City 1 1 4 16
73 USA San Diego 1 1 4 16
73 Chile Santiago 1 1 4 16
73 USA Tampa 1 1 4 16
73 Austria Vienna 1 1 4 16
73 Switzerland Zurich 1 1 4 16
84 Belgium Antwerp 1 1 3 15
84 USA Austin 1 1 3 15
84 Colombia Bogota 1 1 3 15
84 Belgium Brussels 1 1 3 15
84 Canada Calgary 1 1 3 15
84 Venezuela Caracas 1 7 15
84 Denmark Copenhagen 1 1 3 15
84 France Lyon 1 1 3 15
84 Monaco Monaco 1 1 3 15
84 Australia Perth 1 1 3 15
84 USA Portland 1 1 3 15
84 Czech Republic Prague 1 1 3 15
84 China Shenzhen 1 1 3 15
84 China Xiamen 1 1 3 15
98 New Zealand Auckland 1 1 2 14
98 Switzerland Basel 1 1 2 14
98 Lebanon Beirut 1 1 2 14
98 Italy Bologna 1 1 2 14
98 France Bordeaux 1 1 2 14
98 Australia Brisbane 1 1 2 14
98 Romania Bucharest 1 1 2 14
98 France Cannes 1 1 2 14
98 Morocco Casablanca 1 1 2 14
98 China Changsha 1 1 2 14
98 USA Columbus 1 1 2 14
98 Qatar Doha 1 1 2 14
98 Italy Florence 1 1 2 14
98 China Hefei 1 1 2 14
98 Japan Hiroshima 1 1 2 14
98 Switzerland Lausanne 1 1 2 14
98 UK Leeds 1 1 2 14
98 Bahrain Manama 1 1 2 14
98 Canada Montreal 1 1 2 14
98 USA Orlando 1 1 2 14
98 Italy Padova 1 1 2 14
98 Japan Sapporo 1 1 2 14
98 Switzerland Sion 1 1 2 14
98 France Strasbourg 1 1 2 14
98 Israel Tel Aviv 1 1 2 14
98 France Toulouse 1 1 2 14
98 Italy Turin 1 1 2 14
98 Italy Verona 1 1 2 14
126 Italy Bari 1 1 1 13
126 Hungary Budapest 1 1 1 13
126 South Korea Daegu 3 1 13
126 Switzerland Lugano 1 1 1 13
126 Spain Marbella 1 1 1 13
126 China Ningbo 1 1 1 13
126 China Qingdao 1 1 1 13
126 Puerto Rico San Juan 1 1 1 13
126 China Wuhan 1 1 1 13
135 South Korea Busan 2 4 12
135 Japan Fukuoka 1 4 12
135 Italy Genoa 2 4 12
135 Brazil Rio de Janeiro 2 4 12
139 Japan Kyoto 2 3 11
139 Germany Nuremberg 1 3 11
139 China Suzhou 1 3 11
142 Azerbaijan Baku 1 2 10
142 UK Belfast 1 2 10
142 Argentina Buenos Aires 10 10
142 Germany Dresden 1 2 10
142 UK Edinburgh 1 2 10
142 USA Greensboro 1 2 10
142 Germany Hannover 1 2 10
142 South Korea Jeju 2 2 10
142 Sweden Malmo 1 2 10
142 USA Salt Lake City 1 2 10
152 Australia Adelaide 1 1 9
152 Italy Ancona 1 1 9
152 Italy Brescia 1 1 9
152 South Africa Durban 1 1 9
152 UK Exeter 1 1 9
152 China Fuzhou 1 1 9
152 Belgium Ghent 1 1 9
152 Germany Kassel 1 1 9
152 Poland Katowice 1 1 9
152 USA Minneapolis 1 5 9
152 Italy Modena 1 1 9
152 Oman Muscat 1 1 9
152 UK Nottingham 1 1 9
152 Italy Perugia 1 1 9
152 UK Southampton 1 1 9
152 UK Swindon 1 1 9
152 Taiwan Taichung 1 5 9
152 Italy Udine 1 1 9
152 Switzerland Zug 1 1 9
171 UK Colchester 1 8
171 China Dalian 1 4 8
171 Netherlands Enschede 1 8
171 USA Jacksonville 1 4 8
171 Taiwan Kaohsiung 1 4 8
171 USA New Orleans 1 4 8
171 Spain Palma de Mallorca 1 4 8
171 USA Pittsburgh 1 4 8
171 Germany Singen 1 8
171 China Wuxi 1 4 8
181 Mexico Cancun 1 3 7
181 China Changchun 1 3 7
181 USA Charlotte 1 3 7
181 USA Cleveland 1 3 7
181 Luxembourg Luxembourg City 1 3 7
181 Mexico Monterrey 1 3 7
181 Aruba Oranjestad 1 3 7
181 France Saint Tropez 1 3 7
181 Sweden Stockholm 1 3 7
181 China Tianjin 1 3 7
181 Spain Valencia 1 3 7
192 USA Baltimore 1 2 6
192 India Bangalore 1 2 6
192 USA Birmingham 1 2 6
192 USA Charleston 1 2 6
192 US Virgin Islands Charlotte Amalie 1 2 6
192 USA Cincinnati 1 2 6
192 France Courchevel 1 2 6
192 Brazil Curitiba 1 2 6
192 Ireland Dublin 1 2 6
192 Canada Edmonton 1 2 6
192 Mexico Guadalajara 1 2 6
192 Vietnam Hanoi 1 2 6
192 China Harbin 1 2 6
192 USA Hartford 1 2 6
192 Finland Helsinki 1 2 6
192 Vietnam Ho Chi Minh City 1 2 6
192 USA Indianapolis 1 2 6
192 China Jinan 1 2 6
192 France Lille 1 2 6
192 Japan Matsuyama 1 2 6
192 USA Naples 1 2 6
192 USA Nashville 1 2 6
192 Japan Niigata 1 2 6
192 Japan Okayama 1 2 6
192 Norway Oslo 1 2 6
192 Russia Saint Petersburg 1 2 6
192 Japan Shizuoka 1 2 6
192 Russia Sochi 1 2 6
192 USA St. Louis 1 2 6
192 Italy Venice 1 2 6
192 China Zhengzhou 1 2 6
223 Kazakhstan Almaty 1 1 5
223 Jordan Amman 1 1 5
223 USA Aspen 1 1 5
223 USA Atlantic City 1 1 5
223 Brazil Brazilia 1 1 5
223 Belgium Bruges 1 1 5
223 South Korea Daejeon 1 1 5
223 Russia Ekaterinburg 1 1 5
223 Northern Mariana Islands Garapan 1 1 5
223 Brazil Goiania 1 1 5
223 Australia Gold Coast 1 1 5
223 Switzerland Gstaad 1 1 5
223 Saint Barthelemy Gustavia 1 1 5
223 South Korea Gwangju 1 1 5
223 Japan Hamamatsu 1 1 5
223 Ukraine Kiev 1 1 5
223 Japan Kitakyushu 1 1 5
223 Austria Kitzbuhel 1 1 5
223 France Marseille 1 1 5
223 Greece Mikonos 1 1 5
223 Japan Mito 1 1 5
223 France Nice 1 1 5
223 Italy Palermo 1 1 5
223 USA Palm Springs 1 1 5
223 Italy Porto Cervo 1 1 5
223 Mexico Puebla 1 1 5
223 New Zealand Queenstown 1 1 5
223 USA Sacramento 1 1 5
223 Dominican Republic Santo Domingo 1 1 5
223 Japan Sendai 1 1 5
223 China Shijiazhuang 1 1 5
223 Austria Slazburg 1 1 5
223 Switzerland St. Moritz 1 1 5
223 Japan Takamatsu 1 1 5
223 USA Tucson 1 1 5
223 Guam Tumon 1 1 5
223 Mongolia Ulaanbaatar 1 1 5
223 Japan Utsunomiya 1 1 5
223 China Wenzhou 1 1 5
223 China Xi'an 1 1 5
263 Australia Cairns 1 4
263 Egypt Cairo 4 4
263 France Deauville 1 4
263 Japan Koriyama 1 4
263 Morocco Marrakesh 1 4
263 Japan Nara 1 4
263 Brazil Recife 1 4
263 South Korea Ulsan 1 4
263 Japan Wakayama 1 4
272 Cayman Islands George Town 3 3
272 Bermuda Hamilton 3 3
272 Bahamas Nassau 3 3
272 Cyprus Nicosia 3 3
272 Thailand Phuket 3 3
272 Mauritius Port Louis 3 3
272 Fiji Suva 3 3
279 Andorra Andorra la Vella 2 2
279 Brazil Belo Horizonte 2 2
279 Barbados Bridgetown 2 2
279 Saint Lucia Castries 2 2
279 India Chennai 2 2
279 Sri Lanka Colombo 2 2
279 Guatemala Guatemala City 2 2
279 Pakistan Karachi 2 2
279 India Kolkata 2 2
279 Peru Lima 2 2
279 Costa Rica San Jose 2 2
279 China Taiyuan 2 2
279 Iran Tehran 2 2
279 Libya Tripoli 2 2
279 Liechtenstein Vaduz 2 2
279 Malta Valletta 2 2
60 South Africa Johannesburg 1 1 6 18
223 Australia Gold Coast 1 1 5
60 Japan Kobe 2 1 2 18
223 Switzerland Gstaad 1 1 5
60 Portugal Lisbon 1 1 6 18
223 Saint Barthelemy Gustavia 1 1 5
60 Germany Stuttgart 1 1 6 18
223 South Korea Gwangju 1 1 5
66 UK Birmingham 1 1 5 17
223 Japan Hamamatsu 1 1 5
66 USA Denver 1 1 5 17
223 Ukraine Kiev 1 1 5
66 China Nanjing 1 1 5 17
223 Japan Kitakyushu 1 1 5
223 Austria Kitzbuhel 1 1 5
66 India New Delhi 1 1 5 17
223 France Marseille 1 1 5
66 USA Philadelphia 1 1 5 17
223 Greece Mikonos 1 1 5
223 Japan Mito 1 1 5
66 USA Phoenix 1 1 5 17
223 France Nice 1 1 5
66 Poland Warsaw 1 1 5 17
223 Italy Palermo 1 1 5
223 USA Palm Springs 1 1 5
73 South Africa Cape Town 1 1 4 16
223 Italy Porto Cervo 1 1 5
73 Switzerland Geneva 1 1 4 16
223 Mexico Puebla 1 1 5
73 Saudi Arabia Jeddah 1 1 4 16
223 New Zealand Queenstown 1 1 5
73 China Kunming 1 1 4 16
223 USA Sacramento 1 1 5
73 UK Manchester 1 1 4 16
223 Dominican Republic Santo Domingo 1 1 5
73 Panama Panama City 1 1 4 16
223 Japan Sendai 1 1 5
73 USA San Diego 1 1 4 16
223 China Shijiazhuang 1 1 5
73 Chile Santiago 1 1 4 16
223 Austria Slazburg 1 1 5
73 USA Tampa 1 1 4 16
223 Switzerland St. Moritz 1 1 5
73 Austria Vienna 1 1 4 16
223 Japan Takamatsu 1 1 5
73 Switzerland Zurich 1 1 4 16
223 USA Tucson 1 1 5
84 Belgium Antwerp 1 1 3 15
223 Guam Tumon 1 1 5
84 USA Austin 1 1 3 15
223 Mongolia Ulaanbaatar 1 1 5
84 Colombia Bogota 1 1 3 15
223 Japan Utsunomiya 1 1 5
223 China Wenzhou 1 1 5
84 Belgium Brussels 1 1 3 15
223 China Xi'an 1 1 5
84 Canada Calgary 1 1 3 15
263 Australia Cairns 1 4
84 Venezuela Caracas 1 7 15
263 Egypt Cairo 4 4
84 Denmark Copenhagen 1 1 3 15
263 France Deauville 1 4
84 France Lyon 1 1 3 15
263 Japan Koriyama 1 4
263 Morocco Marrakesh 1 4
84 Monaco Monaco 1 1 3 15
263 Japan Nara 1 4
84 Australia Perth 1 1 3 15
263 Brazil Recife 1 4
84 USA Portland 1 1 3 15
263 South Korea Ulsan 1 4
84 Czech Republic Prague 1 1 3 15
263 Japan Wakayama 1 4
84 China Shenzhen 1 1 3 15
272 Cayman Islands George Town 3 3
84 China Xiamen 1 1 3 15
272 Bermuda Hamilton 3 3
98 New Zealand Auckland 1 1 2 14
272 Bahamas Nassau 3 3
98 Switzerland Basel 1 1 2 14
272 Cyprus Nicosia 3 3
98 Lebanon Beirut 1 1 2 14
272 Thailand Phuket 3 3
272 Mauritius Port Louis 3 3
98 Italy Bologna 1 1 2 14
272 Fiji Suva 3 3
98 France Bordeaux 1 1 2 14
279 Andorra Andorra la Vella 2 2
98 Australia Brisbane 1 1 2 14
279 Brazil Belo Horizonte 2 2
98 Romania Bucharest 1 1 2 14
279 Barbados Bridgetown 2 2
98 France Cannes 1 1 2 14
279 Saint Lucia Castries 2 2
98 Morocco Casablanca 1 1 2 14
279 India Chennai 2 2
98 China Changsha 1 1 2 14
279 Sri Lanka Colombo 2 2
98 USA Columbus 1 1 2 14
279 Guatemala Guatemala City 2 2
98 Qatar Doha 1 1 2 14
279 Pakistan Karachi 2 2
98 Italy Florence 1 1 2 14
279 India Kolkata 2 2
279 Peru Lima 2 2
98 China Hefei 1 1 2 14
279 Costa Rica San Jose 2 2
98 Japan Hiroshima 1 1 2 14
279 China Taiyuan 2 2
98 Switzerland Lausanne 1 1 2 14
279 Iran Tehran 2 2
98 UK Leeds 1 1 2 14
279 Libya Tripoli 2 2
98 Bahrain Manama 1 1 2 14
279 Liechtenstein Vaduz 2 2
98 Canada Montreal 1 1 2 14
279 Malta Valletta 2 2
98 USA Orlando 1 1 2 14
98 Italy Padova 1 1 2 14
98 Japan Sapporo 1 1 2 14
98 Switzerland Sion 1 1 2 14
98 France Strasbourg 1 1 2 14
98 Israel Tel Aviv 1 1 2 14
98 France Toulouse 1 1 2 14
98 Italy Turin 1 1 2 14
98 Italy Verona 1 1 2 14
126 Italy Bari 1 1 1 13
126 Hungary Budapest 1 1 1 13
126 South Korea Daegu 3 1 13
126 Switzerland Lugano 1 1 1 13
126 Spain Marbella 1 1 1 13
126 China Ningbo 1 1 1 13
126 China Qingdao 1 1 1 13
126 Puerto Rico San Juan 1 1 1 13
126 China Wuhan 1 1 1 13
135 South Korea Busan 2 4 12
135 Japan Fukuoka 1 4 12
135 Italy Genoa 2 4 12
135 Brazil Rio de Janeiro 2 4 12
139 Japan Kyoto 2 3 11
139 Germany Nuremberg 1 3 11
139 China Suzhou 1 3 11
142 Azerbaijan Baku 1 2 10
142 UK Belfast 1 2 10
142 Argentina Buenos Aires 10 10
142 Germany Dresden 1 2 10
142 UK Edinburgh 1 2 10
142 USA Greensboro 1 2 10
142 Germany Hannover 1 2 10
142 South Korea Jeju 2 2 10
142 Sweden Malmo 1 2 10
142 USA Salt Lake City 1 2 10
152 Australia Adelaide 1 1 9
152 Italy Ancona 1 1 9
152 Italy Brescia 1 1 9
152 South Africa Durban 1 1 9
152 UK Exeter 1 1 9
152 China Fuzhou 1 1 9
152 Belgium Ghent 1 1 9
152 Germany Kassel 1 1 9
152 Poland Katowice 1 1 9
152 USA Minneapolis 1 5 9
152 Italy Modena 1 1 9
152 Oman Muscat 1 1 9
152 UK Nottingham 1 1 9
152 Italy Perugia 1 1 9
152 UK Southampton 1 1 9
152 UK Swindon 1 1 9
152 Taiwan Taichung 1 5 9
152 Italy Udine 1 1 9
152 Switzerland Zug 1 1 9
171 UK Colchester 1 8
171 China Dalian 1 4 8
171 Netherlands Enschede 1 8
171 USA Jacksonville 1 4 8
171 Taiwan Kaohsiung 1 4 8
171 USA New Orleans 1 4 8
171 Spain Palma de Mallorca 1 4 8
171 USA Pittsburgh 1 4 8
171 Germany Singen 1 8
171 China Wuxi 1 4 8
181 Mexico Cancun 1 3 7
181 China Changchun 1 3 7
181 USA Charlotte 1 3 7
181 USA Cleveland 1 3 7
181 Luxembourg Luxembourg City 1 3 7
181 Mexico Monterrey 1 3 7
181 Aruba Oranjestad 1 3 7
181 France Saint Tropez 1 3 7
181 Sweden Stockholm 1 3 7
181 China Tianjin 1 3 7
181 Spain Valencia 1 3 7
192 USA Baltimore 1 2 6
192 India Bangalore 1 2 6
192 USA Birmingham 1 2 6
192 USA Charleston 1 2 6
192 US Virgin Islands Charlotte Amalie 1 2 6
192 USA Cincinnati 1 2 6
192 France Courchevel 1 2 6
192 Brazil Curitiba 1 2 6
192 Ireland Dublin 1 2 6
192 Canada Edmonton 1 2 6
192 Mexico Guadalajara 1 2 6
192 Vietnam Hanoi 1 2 6
192 China Harbin 1 2 6
192 USA Hartford 1 2 6
192 Finland Helsinki 1 2 6
192 Vietnam Ho Chi Minh City 1 2 6
192 USA Indianapolis 1 2 6
192 China Jinan 1 2 6
192 France Lille 1 2 6
192 Japan Matsuyama 1 2 6
192 USA Naples 1 2 6
192 USA Nashville 1 2 6
192 Japan Niigata 1 2 6
192 Japan Okayama 1 2 6
192 Norway Oslo 1 2 6
192 Russia Saint Petersburg 1 2 6
192 Japan Shizuoka 1 2 6
192 Russia Sochi 1 2 6
192 USA St. Louis 1 2 6
192 Italy Venice 1 2 6
192 China Zhengzhou 1 2 6
223 Kazakhstan Almaty 1 1 5
223 Jordan Amman 1 1 5
223 USA Aspen 1 1 5
223 USA Atlantic City 1 1 5
223 Brazil Brazilia 1 1 5
223 Belgium Bruges 1 1 5
223 South Korea Daejeon 1 1 5
223 Russia Ekaterinburg 1 1 5
223 Northern Mariana Islands Garapan 1 1 5
223 Brazil Goiania 1 1 5
223 Australia Gold Coast 1 1 5
223 Switzerland Gstaad 1 1 5
223 Saint Barthelemy Gustavia 1 1 5
223 South Korea Gwangju 1 1 5
223 Japan Hamamatsu 1 1 5
223 Ukraine Kiev 1 1 5
223 Japan Kitakyushu 1 1 5
223 Austria Kitzbuhel 1 1 5
223 France Marseille 1 1 5
223 Greece Mikonos 1 1 5
223 Japan Mito 1 1 5
223 France Nice 1 1 5
223 Italy Palermo 1 1 5
223 USA Palm Springs 1 1 5
223 Italy Porto Cervo 1 1 5
223 Mexico Puebla 1 1 5
223 New Zealand Queenstown 1 1 5
223 USA Sacramento 1 1 5
223 Dominican Republic Santo Domingo 1 1 5
223 Japan Sendai 1 1 5
223 China Shijiazhuang 1 1 5
223 Austria Slazburg 1 1 5
223 Switzerland St. Moritz 1 1 5
223 Japan Takamatsu 1 1 5
223 USA Tucson 1 1 5
223 Guam Tumon 1 1 5
223 Mongolia Ulaanbaatar 1 1 5
223 Japan Utsunomiya 1 1 5
223 China Wenzhou 1 1 5
223 China Xi'an 1 1 5
263 Australia Cairns 1 4
263 Egypt Cairo 4 4
263 France Deauville 1 4
263 Japan Koriyama 1 4
263 Morocco Marrakesh 1 4
263 Japan Nara 1 4
263 Brazil Recife 1 4
263 South Korea Ulsan 1 4
263 Japan Wakayama 1 4
272 Cayman Islands George Town 3 3
272 Bermuda Hamilton 3 3
272 Bahamas Nassau 3 3
272 Cyprus Nicosia 3 3
272 Thailand Phuket 3 3
272 Mauritius Port Louis 3 3
272 Fiji Suva 3 3
279 Andorra Andorra la Vella 2 2
279 Brazil Belo Horizonte 2 2
279 Barbados Bridgetown 2 2
279 Saint Lucia Castries 2 2
279 India Chennai 2 2
279 Sri Lanka Colombo 2 2
279 Guatemala Guatemala City 2 2
279 Pakistan Karachi 2 2
279 India Kolkata 2 2
279 Peru Lima 2 2
279 Costa Rica San Jose 2 2
279 China Taiyuan 2 2
279 Iran Tehran 2 2
279 Libya Tripoli 2 2
279 Liechtenstein Vaduz 2 2
279 Malta Valletta 2 2

In building our ranking we chose three pillars of the luxury goods industry. Each is well established and marketed in their category: Louis Vuitton in fashion, Ferrari in automotive and Rolex in watches.

We could’ve added many more brands and categories, but we believe these three pillars of the industry are enough to become a measuring stick. The reason behind this is the exhaustive market research and analysis behind each store’s opening by these leading companies.

Many things influence the presence of luxury brands in a city, not only its wealth. Evaluating the assets on the ground are important when you first start your implantation and decide what intermediary you will use in establishing your brand in a new city. How known is your brand in this new market and those of your competitors? Is the demand satisfied by the supply? Is there room for a new player in the next few years and should you invest in gaining a position right now?

Our information was taken from the official websites of Louis Vuitton, Ferrari and Rolex during the month of December 2017.

Any error on the number of stores and dealerships from Louis Vuitton and Ferrari can be attributed to the date of collection of the data or the delay in updating the websites. On their website Rolex sometimes lists a few resellers in the same location and under the same name. We have not double-counted those that appear to be in the same department store. Mistakes could arise, for instance, if the owner has two stores or more stores of the same name in a shopping mall. If errors arise in the estimated changes from 2017 to 2018 in the Luxury Ranking, it most probably can be attributed to the number of Rolex authorized resellers because of the problem we have just highlighted.

Another inconsistency can arise when establishing city or metropolitan area limits. Not every city has an aggregate measurement of metropolitan area or regional area. American cities typically have a large metropolitan area than can encompass other major cities. Contrary to the Economic Power Ranking we have not formed a mega center of influence like of the Rhine-Ruhr Metropolitan Area or Beijing Jingjinji, which could be seen as favorable to the San Francisco Bay Area or Miami Metro.