THE STC 2018 LUXURY INDEX
 

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LUXURY INDEX
REPORT
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RankCOUNTRYCITYLouis Vuitton StoresFerrari DealershipsRolex Re-sellersLuxury Score 18
1JapanTokyo20332136
2USANew York17435135
3Hong KongHong Kong815696
4USALos Angeles842488
4South KoreaSeoul Capital area1711288
6USAMiami1131785
7UK London732880
8FranceParis712763
9GermanyRuhr Metropolitan area223155
10SingaporeSingapore512250
11USAChicago421648
12RussiaMoscow331147
13USASan Francisco Bay area421244
14USALas Vegas71541
15ChinaBeijing42840
16ThailandBangkok311737
17ItalyRome32836
18MexicoMexico City411135
18ItalyMilan32735
20USADallas411034
20ChinaShanghai311434
22JapanOsaka51533
22USAWashington41933
24MacauMacau51232
25TurkeyIstanbul41630
26UAEDubai211329
26IndonesiaJakarta31929
26PhilippinesManila211329
29USABoston31828
29JapanNagoya41428
31AustraliaSydney31727
31CanadaToronto31727
33UAEAbu Dhabi211026
33USAHouston211026
33ChinaShenyang31626
36GermanyFrankfurt111325
37USADetroit111224
37HawaiiHonolulu31424
37AustraliaMelbourne31424
40GermanyBerlin21723
40ChinaHangzhou31323
40GermanyMunich21723
43NetherlandsAmsterdam21622
43SpainMadrid21622
43ItalyNapoli21622
46USAAtlanta21521
46MalaysiaKuala Lumpur3921
46BrazilSao Paulo21521
46USASeattle21521
50SpainBarcelona21420
50ChinaChengdu21420
50Saudi ArabiaRiyadh21420
50CanadaVancouver21420
54ChinaGuangzhou11719
54GermanyHamburg11719
54KuwaitKuwait City21319
54IndiaMumbai21319
54USASaint Antonio21319
54TaiwanTaipei11519
60GreeceAthens11418
60ChinaChongqing21218
60South AfricaJohannesburg11618
60JapanKobe21218
60PortugalLisbon11618
60GermanyStuttgart11618
66UK Birmingham11517
66USADenver11517
66ChinaNanjing11517
66IndiaNew Delhi11517
66USAPhiladelphia11517
66USAPhoenix11517
66PolandWarsaw11517
73South AfricaCape Town11416
73SwitzerlandGeneva11416
73Saudi ArabiaJeddah11416
73ChinaKunming11416
73UK Manchester11416
73PanamaPanama City11416
73USASan Diego11416
73ChileSantiago11416
73USATampa11416
73AustriaVienna11416
73SwitzerlandZurich11416
84BelgiumAntwerp11315
84USAAustin11315
84ColombiaBogota11315
84BelgiumBrussels11315
84CanadaCalgary11315
84VenezuelaCaracas1715
84DenmarkCopenhagen11315
84FranceLyon11315
84MonacoMonaco11315
84AustraliaPerth11315
84USAPortland11315
84Czech RepublicPrague11315
84ChinaShenzhen11315
84ChinaXiamen11315
98New ZealandAuckland11214
98SwitzerlandBasel11214
98LebanonBeirut11214
98ItalyBologna11214
98FranceBordeaux11214
98AustraliaBrisbane11214
98RomaniaBucharest11214
98FranceCannes11214
98MoroccoCasablanca11214
98ChinaChangsha11214
98USAColumbus11214
98QatarDoha11214
98ItalyFlorence11214
98ChinaHefei11214
98JapanHiroshima11214
98SwitzerlandLausanne11214
98UK Leeds11214
98BahrainManama11214
98CanadaMontreal11214
98USAOrlando11214
98ItalyPadova11214
98JapanSapporo11214
98SwitzerlandSion11214
98FranceStrasbourg11214
98IsraelTel Aviv11214
98FranceToulouse11214
98ItalyTurin11214
98ItalyVerona11214
126ItalyBari11113
126HungaryBudapest11113
126South KoreaDaegu3113
126SwitzerlandLugano11113
126SpainMarbella11113
126ChinaNingbo11113
126ChinaQingdao11113
126Puerto RicoSan Juan11113
126ChinaWuhan11113
135South KoreaBusan2412
135JapanFukuoka1412
135ItalyGenoa2412
135BrazilRio de Janeiro2412
139JapanKyoto2311
139GermanyNuremberg1311
139ChinaSuzhou1311
142AzerbaijanBaku1210
142UK Belfast1210
142ArgentinaBuenos Aires1010
142GermanyDresden1210
142UK Edinburgh1210
142USAGreensboro1210
142GermanyHannover1210
142South KoreaJeju2210
142SwedenMalmo1210
142USASalt Lake City1210
152AustraliaAdelaide119
152ItalyAncona119
152ItalyBrescia119
152South AfricaDurban119
152UK Exeter119
152ChinaFuzhou119
152BelgiumGhent119
152GermanyKassel119
152PolandKatowice119
152USAMinneapolis159
152ItalyModena119
152OmanMuscat119
152UK Nottingham119
152ItalyPerugia119
152UK Southampton119
152UK Swindon119
152TaiwanTaichung159
152ItalyUdine119
152SwitzerlandZug119
171UK Colchester18
171ChinaDalian148
171NetherlandsEnschede18
171USAJacksonville148
171TaiwanKaohsiung148
171USANew Orleans148
171SpainPalma de Mallorca148
171USAPittsburgh148
171GermanySingen18
171ChinaWuxi148
181MexicoCancun137
181ChinaChangchun137
181USACharlotte 137
181USACleveland137
181LuxembourgLuxembourg City137
181MexicoMonterrey137
181ArubaOranjestad137
181FranceSaint Tropez137
181SwedenStockholm137
181ChinaTianjin137
181SpainValencia137
192USABaltimore126
192IndiaBangalore126
192USABirmingham126
192USACharleston126
192US Virgin IslandsCharlotte Amalie126
192USACincinnati126
192FranceCourchevel126
192BrazilCuritiba126
192IrelandDublin126
192CanadaEdmonton126
192MexicoGuadalajara126
192VietnamHanoi126
192ChinaHarbin126
192USAHartford126
192FinlandHelsinki126
192VietnamHo Chi Minh City126
192USAIndianapolis126
192ChinaJinan126
192FranceLille126
192JapanMatsuyama126
192USANaples126
192USANashville126
192JapanNiigata126
192JapanOkayama126
192NorwayOslo126
192RussiaSaint Petersburg126
192JapanShizuoka126
192RussiaSochi126
192USASt. Louis126
192ItalyVenice126
192ChinaZhengzhou126
223KazakhstanAlmaty115
223JordanAmman115
223USAAspen115
223USAAtlantic City115
223BrazilBrazilia115
223BelgiumBruges115
223South KoreaDaejeon115
223RussiaEkaterinburg115
223Northern Mariana IslandsGarapan115
223BrazilGoiania115
223AustraliaGold Coast115
223SwitzerlandGstaad115
223Saint BarthelemyGustavia115
223South KoreaGwangju115
223JapanHamamatsu115
223UkraineKiev115
223JapanKitakyushu115
223AustriaKitzbuhel115
223FranceMarseille115
223GreeceMikonos115
223JapanMito115
223FranceNice115
223ItalyPalermo115
223USAPalm Springs115
223ItalyPorto Cervo115
223MexicoPuebla115
223New ZealandQueenstown115
223USASacramento115
223Dominican RepublicSanto Domingo115
223JapanSendai115
223ChinaShijiazhuang115
223AustriaSlazburg115
223SwitzerlandSt. Moritz115
223JapanTakamatsu115
223USATucson115
223GuamTumon115
223MongoliaUlaanbaatar115
223JapanUtsunomiya115
223ChinaWenzhou115
223ChinaXi'an115
263AustraliaCairns14
263EgyptCairo44
263FranceDeauville14
263JapanKoriyama14
263MoroccoMarrakesh14
263JapanNara14
263BrazilRecife14
263South KoreaUlsan14
263JapanWakayama14
272Cayman IslandsGeorge Town33
272BermudaHamilton33
272BahamasNassau33
272CyprusNicosia33
272ThailandPhuket33
272MauritiusPort Louis33
272FijiSuva33
279AndorraAndorra la Vella22
279BrazilBelo Horizonte22
279BarbadosBridgetown22
279Saint LuciaCastries22
279IndiaChennai22
279Sri LankaColombo22
279GuatemalaGuatemala City22
279PakistanKarachi22
279IndiaKolkata22
279PeruLima22
279Costa RicaSan Jose22
279ChinaTaiyuan22
279IranTehran22
279LibyaTripoli22
279LiechtensteinVaduz22
279MaltaValletta22
60South AfricaJohannesburg11618
223AustraliaGold Coast115
60JapanKobe21218
223SwitzerlandGstaad115
60PortugalLisbon11618
223Saint BarthelemyGustavia115
60GermanyStuttgart11618
223South KoreaGwangju115
66UK Birmingham11517
223JapanHamamatsu115
66USADenver11517
223UkraineKiev115
66ChinaNanjing11517
223JapanKitakyushu115
223AustriaKitzbuhel115
66IndiaNew Delhi11517
223FranceMarseille115
66USAPhiladelphia11517
223GreeceMikonos115
223JapanMito115
66USAPhoenix11517
223FranceNice115
66PolandWarsaw11517
223ItalyPalermo115
223USAPalm Springs115
73South AfricaCape Town11416
223ItalyPorto Cervo115
73SwitzerlandGeneva11416
223MexicoPuebla115
73Saudi ArabiaJeddah11416
223New ZealandQueenstown115
73ChinaKunming11416
223USASacramento115
73UK Manchester11416
223Dominican RepublicSanto Domingo115
73PanamaPanama City11416
223JapanSendai115
73USASan Diego11416
223ChinaShijiazhuang115
73ChileSantiago11416
223AustriaSlazburg115
73USATampa11416
223SwitzerlandSt. Moritz115
73AustriaVienna11416
223JapanTakamatsu115
73SwitzerlandZurich11416
223USATucson115
84BelgiumAntwerp11315
223GuamTumon115
84USAAustin11315
223MongoliaUlaanbaatar115
84ColombiaBogota11315
223JapanUtsunomiya115
223ChinaWenzhou115
84BelgiumBrussels11315
223ChinaXi'an115
84CanadaCalgary11315
263AustraliaCairns14
84VenezuelaCaracas1715
263EgyptCairo44
84DenmarkCopenhagen11315
263FranceDeauville14
84FranceLyon11315
263JapanKoriyama14
263MoroccoMarrakesh14
84MonacoMonaco11315
263JapanNara14
84AustraliaPerth11315
263BrazilRecife14
84USAPortland11315
263South KoreaUlsan14
84Czech RepublicPrague11315
263JapanWakayama14
84ChinaShenzhen11315
272Cayman IslandsGeorge Town33
84ChinaXiamen11315
272BermudaHamilton33
98New ZealandAuckland11214
272BahamasNassau33
98SwitzerlandBasel11214
272CyprusNicosia33
98LebanonBeirut11214
272ThailandPhuket33
272MauritiusPort Louis33
98ItalyBologna11214
272FijiSuva33
98FranceBordeaux11214
279AndorraAndorra la Vella22
98AustraliaBrisbane11214
279BrazilBelo Horizonte22
98RomaniaBucharest11214
279BarbadosBridgetown22
98FranceCannes11214
279Saint LuciaCastries22
98MoroccoCasablanca11214
279IndiaChennai22
98ChinaChangsha11214
279Sri LankaColombo22
98USAColumbus11214
279GuatemalaGuatemala City22
98QatarDoha11214
279PakistanKarachi22
98ItalyFlorence11214
279IndiaKolkata22
279PeruLima22
98ChinaHefei11214
279Costa RicaSan Jose22
98JapanHiroshima11214
279ChinaTaiyuan22
98SwitzerlandLausanne11214
279IranTehran22
98UK Leeds11214
279LibyaTripoli22
98BahrainManama11214
279LiechtensteinVaduz22
98CanadaMontreal11214
279MaltaValletta22
98USAOrlando11214
98ItalyPadova11214
98JapanSapporo11214
98SwitzerlandSion11214
98FranceStrasbourg11214
98IsraelTel Aviv11214
98FranceToulouse11214
98ItalyTurin11214
98ItalyVerona11214
126ItalyBari11113
126HungaryBudapest11113
126South KoreaDaegu3113
126SwitzerlandLugano11113
126SpainMarbella11113
126ChinaNingbo11113
126ChinaQingdao11113
126Puerto RicoSan Juan11113
126ChinaWuhan11113
135South KoreaBusan2412
135JapanFukuoka1412
135ItalyGenoa2412
135BrazilRio de Janeiro2412
139JapanKyoto2311
139GermanyNuremberg1311
139ChinaSuzhou1311
142AzerbaijanBaku1210
142UK Belfast1210
142ArgentinaBuenos Aires1010
142GermanyDresden1210
142UK Edinburgh1210
142USAGreensboro1210
142GermanyHannover1210
142South KoreaJeju2210
142SwedenMalmo1210
142USASalt Lake City1210
152AustraliaAdelaide119
152ItalyAncona119
152ItalyBrescia119
152South AfricaDurban119
152UK Exeter119
152ChinaFuzhou119
152BelgiumGhent119
152GermanyKassel119
152PolandKatowice119
152USAMinneapolis159
152ItalyModena119
152OmanMuscat119
152UK Nottingham119
152ItalyPerugia119
152UK Southampton119
152UK Swindon119
152TaiwanTaichung159
152ItalyUdine119
152SwitzerlandZug119
171UK Colchester18
171ChinaDalian148
171NetherlandsEnschede18
171USAJacksonville148
171TaiwanKaohsiung148
171USANew Orleans148
171SpainPalma de Mallorca148
171USAPittsburgh148
171GermanySingen18
171ChinaWuxi148
181MexicoCancun137
181ChinaChangchun137
181USACharlotte 137
181USACleveland137
181LuxembourgLuxembourg City137
181MexicoMonterrey137
181ArubaOranjestad137
181FranceSaint Tropez137
181SwedenStockholm137
181ChinaTianjin137
181SpainValencia137
192USABaltimore126
192IndiaBangalore126
192USABirmingham126
192USACharleston126
192US Virgin IslandsCharlotte Amalie126
192USACincinnati126
192FranceCourchevel126
192BrazilCuritiba126
192IrelandDublin126
192CanadaEdmonton126
192MexicoGuadalajara126
192VietnamHanoi126
192ChinaHarbin126
192USAHartford126
192FinlandHelsinki126
192VietnamHo Chi Minh City126
192USAIndianapolis126
192ChinaJinan126
192FranceLille126
192JapanMatsuyama126
192USANaples126
192USANashville126
192JapanNiigata126
192JapanOkayama126
192NorwayOslo126
192RussiaSaint Petersburg126
192JapanShizuoka126
192RussiaSochi126
192USASt. Louis126
192ItalyVenice126
192ChinaZhengzhou126
223KazakhstanAlmaty115
223JordanAmman115
223USAAspen115
223USAAtlantic City115
223BrazilBrazilia115
223BelgiumBruges115
223South KoreaDaejeon115
223RussiaEkaterinburg115
223Northern Mariana IslandsGarapan115
223BrazilGoiania115
223AustraliaGold Coast115
223SwitzerlandGstaad115
223Saint BarthelemyGustavia115
223South KoreaGwangju115
223JapanHamamatsu115
223UkraineKiev115
223JapanKitakyushu115
223AustriaKitzbuhel115
223FranceMarseille115
223GreeceMikonos115
223JapanMito115
223FranceNice115
223ItalyPalermo115
223USAPalm Springs115
223ItalyPorto Cervo115
223MexicoPuebla115
223New ZealandQueenstown115
223USASacramento115
223Dominican RepublicSanto Domingo115
223JapanSendai115
223ChinaShijiazhuang115
223AustriaSlazburg115
223SwitzerlandSt. Moritz115
223JapanTakamatsu115
223USATucson115
223GuamTumon115
223MongoliaUlaanbaatar115
223JapanUtsunomiya115
223ChinaWenzhou115
223ChinaXi'an115
263AustraliaCairns14
263EgyptCairo44
263FranceDeauville14
263JapanKoriyama14
263MoroccoMarrakesh14
263JapanNara14
263BrazilRecife14
263South KoreaUlsan14
263JapanWakayama14
272Cayman IslandsGeorge Town33
272BermudaHamilton33
272BahamasNassau33
272CyprusNicosia33
272ThailandPhuket33
272MauritiusPort Louis33
272FijiSuva33
279AndorraAndorra la Vella22
279BrazilBelo Horizonte22
279BarbadosBridgetown22
279Saint LuciaCastries22
279IndiaChennai22
279Sri LankaColombo22
279GuatemalaGuatemala City22
279PakistanKarachi22
279IndiaKolkata22
279PeruLima22
279Costa RicaSan Jose22
279ChinaTaiyuan22
279IranTehran22
279LibyaTripoli22
279LiechtensteinVaduz22
279MaltaValletta22

In building our ranking we chose three pillars of the luxury goods industry. Each is well established and marketed in their category: Louis Vuitton in fashion, Ferrari in automotive and Rolex in watches.

We could’ve added many more brands and categories, but we believe these three pillars of the industry are enough to become a measuring stick. The reason behind this is the exhaustive market research and analysis behind each store’s opening by these leading companies.

Many things influence the presence of luxury brands in a city, not only its wealth. Evaluating the assets on the ground are important when you first start your implantation and decide what intermediary you will use in establishing your brand in a new city. How known is your brand in this new market and those of your competitors? Is the demand satisfied by the supply? Is there room for a new player in the next few years and should you invest in gaining a position right now?

Our information was taken from the official websites of Louis Vuitton, Ferrari and Rolex during the month of December 2017.

Any error on the number of stores and dealerships from Louis Vuitton and Ferrari can be attributed to the date of collection of the data or the delay in updating the websites. On their website Rolex sometimes lists a few resellers in the same location and under the same name. We have not double-counted those that appear to be in the same department store. Mistakes could arise, for instance, if the owner has two stores or more stores of the same name in a shopping mall. If errors arise in the estimated changes from 2017 to 2018 in the Luxury Ranking, it most probably can be attributed to the number of Rolex authorized resellers because of the problem we have just highlighted.

Another inconsistency can arise when establishing city or metropolitan area limits. Not every city has an aggregate measurement of metropolitan area or regional area. American cities typically have a large metropolitan area than can encompass other major cities. Contrary to the Economic Power Ranking we have not formed a mega center of influence like of the Rhine-Ruhr Metropolitan Area or Beijing Jingjinji, which could be seen as favorable to the San Francisco Bay Area or Miami Metro.