In building our ranking we chose three pillars of the luxury goods industry. Each is well established and marketed in their category: Louis Vuitton in fashion, Ferrari in automotive, and Rolex in watches. We could’ve added many more brands and categories, but we believe these three pillars of the industry are enough to become a measuring stick. The reason behind this is the exhaustive market research and analysis behind each store’s opening by these leading companies. Many things influence the presence of luxury brands in a city, not only its wealth. Evaluating the assets on the ground are important when you first start your implantation and decide what intermediary you will use in establishing your brand in a new city. How known is your brand in this new market and those of your competitors? Is the demand satisfied by the supply? Is there room for a new player in the next few years and should you invest in gaining a position right now?

 
Rank Change COUNTRY CITY Louis Vuitton Ferrari Rolex Score
1 1 Japan Greater Tokyo 22 3 22 134
2 -1 USA New York Metro Area 17 4 33 133
3 4 South Korea Seoul Capital Area 24 1 10 114
4 -1 China Shanghai Yangtze River Megalopolis 14 3 28 108
5 -1 USA Los Angeles Metro Area 13 4 22 106
6 0 UK Greater London 10 3 29 93
7 -2 Hong Kong Hong Kong 8 1 50 90
8 0 USA Miami Metro Area 11 4 13 89
9 2 China Beijing Jingjinji 10 2 16 72
10 -1 France Paris 9 1 26 70
11 -1 Germany Ruhr metropolitan area 2 2 37 61
12 0 Japan Osaka/ Kobe 9 2 7 59
13 4 USA Las Vegas 10 1 5 53
13 1 Italy Milan 3 2 25 53
15 -2 Russia Moscow 4 3 11 51
16 0 USA Chicago Metro Area 5 2 14 50
17 1 USA San Francisco Bay Area 6 2 9 49
18 5 China Chengyu Metropolitan Region 6 2 7 47
19 0 Taiwan Taipei 6 1 13 45
20 -5 Singapore Singapore 4 1 20 44
21 5 Canada Toronto 5 2 7 43
21 3 Australia Sydney 5 2 7 43
23 3 USA Dallas 6 1 8 40
23 1 Mexico Mexico City 5 1 12 40
25 6 UAE Dubai 4 1 14 38
25 6 USA Houston 4 2 6 38
27 4 Macau Macau 7 0 9 37
28 -9 Thailand Bangkok 3 1 16 36
29 1 USA Washington 5 1 6 34
30 7 Turkey Istanbul 5 1 5 33
30 -9 Malaysia Kuala Lumpur 2 2 9 33
32 -10 Italy Rome 4 1 8 32
33 15 Hawaii Honolulu 5 1 3 31
33 -2 China Guangzhou Pearl River Megapolis 2 2 7 31
35 17 Brazil Sao Paulo 4 1 5 29
35 5 Japan Nagoya 4 1 5 29
35 2 USA Boston 3 1 9 29
38 -3 Philippines Manila 2 1 12 28
39 47 USA San Diego 2 2 3 27
39 6 Australia Brisbane 2 2 3 27
39 4 Germany Munich 2 1 11 27
39 2 Germany Frankfurt 1 1 15 27
43 -17 Australia Melbourne 3 1 5 25
44 -2 UAE Abu Dhabi 2 1 8 24
45 16 USA Saint Antonio 3 1 3 23
45 0 Germany Berlin 2 1 7 23
45 0 USA Detroit 1 1 11 23
45 -1 Japan Fukuoka 3 1 3 23
49 84 South Korea Busan 5 0 2 22
49 8 China Jinan/ Qingdao Metropolis 2 1 6 22
49 3 USA Philadelphia 1 1 10 22
49 -1 Netherlands Amsterdam 2 1 6 22
49 -1 Spain Madrid 2 1 6 22
49 -1 Italy Napoli 2 1 6 22
49 -23 China Dalian/ Shenyang Metropolitain Region 3 0 10 22
56 -4 Spain Barcelona 2 1 5 21
56 -4 USA Seattle 2 1 5 21
56 -20 China Yangtze River Valley Megalopolis 2 1 5 21
59 2 Kuwait Kuwait City 2 1 4 20
59 -2 USA Tampa 2 1 4 20
59 -2 Canada Vancouver 2 1 4 20
62 71 Taiwan Kaohsiung 2 1 3 19
62 -5 Saudi Arabia Riyadh 2 1 3 19
62 -25 Indonesia Jakarta 3 0 7 19
65 102 China Xi'an 3 0 4 16
65 21 USA Portland 1 1 4 16
65 21 Israel Tel Aviv 1 1 4 16
65 11 Switzerland Geneva 1 1 4 16
65 11 Saudi Arabia Jeddah 1 1 4 16
65 11 India Mumbai 1 1 4 16
65 11 Panama Panama City 1 1 4 16
65 11 Austria Vienna 1 1 4 16
65 11 Switzerland Zurich 1 1 4 16
65 5 Portugal Lisbon 1 1 6 18
65 5 Chile Santiago 1 1 6 18
65 5 USA Denver 1 1 4 16
65 5 UK Manchester 1 1 4 16
65 5 USA Phoenix 1 1 4 16
65 -1 Germany Hamburg 1 1 6 18
65 -1 South Africa Johannesburg 1 1 6 18
65 -1 India New Delhi 1 1 6 18
65 -1 Germany Stuttgart 1 1 6 18
65 -4 Greece Athens 1 0 14 18
65 -13 USA Atlanta 2 1 2 18
73 3 Poland Warsaw 1 1 5 17
86 17 Argentina Buenos Aires 1 0 11 15
86 17 China Xiamen 1 1 3 15
86 0 Belgium Antwerp 1 1 3 15
86 0 New Zealand Auckland 1 1 3 15
86 0 Denmark Copenhagen 1 1 3 15
86 0 Canada Montreal 1 1 3 15
86 0 Australia Perth 1 1 3 15
86 0 Czech Republic Prague 1 1 3 15
86 -10 Belgium Brussels 1 1 3 15
86 -10 South Africa Cape Town 1 1 3 15
86 -10 Bahrain Manama 1 1 3 15
86 -16 Taiwan Taichung 1 1 3 15
98 69 Luxembourg Luxembourg City 1 1 2 14
98 69 Sweden Stockholm 1 1 2 14
98 38 USA Salt Lake City 1 1 2 14
98 5 Switzerland Basel 1 1 2 14
98 5 France Bordeaux 1 1 2 14
98 5 Romania Bucharest 1 1 2 14
98 5 France Cannes 1 1 2 14
98 5 Morocco Casablanca 1 1 2 14
98 5 USA Columbus 1 1 2 14
98 5 Qatar Doha 1 1 2 14
98 5 Italy Florence 1 1 2 14
98 5 Japan Hiroshima 1 1 2 14
98 5 Switzerland Lausanne 1 1 2 14
98 5 USA Orlando 1 1 2 14
98 5 Japan Sapporo 1 1 2 14
98 5 France Toulouse 1 1 2 14
98 5 Italy Verona 1 1 2 14
98 -12 USA Austin 1 1 2 14
98 -12 Venezuela Caracas 0 1 6 14
98 -12 China Hachang Megalopolis 2 0 6 14
98 -12 Monaco Monaco 1 1 2 14
98 -12 Italy Turin 1 1 2 14
120 6 Italy Bari 1 1 1 13
120 0 Lebanon Beirut 1 1 1 13
120 0 UK Birmingham 1 1 1 13
120 0 Colombia Bogota 1 1 1 13
120 0 Hungary Budapest 1 1 1 13
120 0 Canada Calgary 1 1 1 13
120 0 UK Edinburgh 1 1 1 13
120 0 South Korea Jeju 3 0 1 13
120 0 UK Leeds 1 1 1 13
120 0 Switzerland Lugano 1 1 1 13
120 0 France Lyon 1 1 1 13
120 0 Spain Marbella 1 1 1 13
120 0 Italy Porto Cervo 1 1 1 13
120 0 Puerto Rico San Juan 1 1 1 13
134 -48 Switzerland Sion 1 1 0 12
135 9 Poland Katowice 0 1 3 11
135 -2 Germany Nuremberg 0 1 3 11
135 -3 Brazil Rio de Janeiro 2 0 3 11
135 -32 China Kunming 2 0 3 11
139 140 Nigeria Lagos 0 1 2 10
139 39 Greece Mikonos 2 0 2 10
139 -3 Azerbaijan Baku 0 1 2 10
139 -3 Germany Dresden 0 1 2 10
139 -3 USA Greensboro 0 1 2 10
139 -3 Japan Kyoto 2 0 2 10
139 -36 Italy Genoa 2 0 2 10
146 France Mulhouse 0 1 1 9
146 16 Germany Singen 0 1 1 9
146 -2 Italy Ancona 0 1 1 9
146 -2 South Korea Daegu 2 0 1 9
146 -2 South Africa Durban 0 1 1 9
146 -2 UK Exeter 0 1 1 9
146 -2 Belgium Ghent 0 1 1 9
146 -2 Germany Kassel 0 1 1 9
146 -2 Sweden Malmo 0 1 1 9
146 -2 Italy Modena 0 1 1 9
146 -2 Oman Muscat 0 1 1 9
146 -2 UK Nottingham 0 1 1 9
146 -2 Italy Perugia 0 1 1 9
146 -2 UK Southampton 0 1 1 9
146 -2 UK Swindon 0 1 1 9
146 -2 Switzerland Zug 0 1 1 9
146 -10 UK Belfast 0 1 1 9
146 -10 Germany Hannover 0 1 1 9
164 -2 UK Colchester 0 1 0 8
164 -2 Netherlands Enschede 0 1 0 8
164 -2 USA New Orleans 1 0 4 8
164 -2 USA Pittsburgh 1 0 4 8
164 -20 USA Minneapolis 1 0 4 8
169 Russia St Petersburg 1 0 3 7
169 -2 USA Charlotte 1 0 3 7
169 -2 USA Cleveland 1 0 3 7
169 -2 USA Jacksonville 1 0 3 7
169 -2 Mexico Monterrey 1 0 3 7
169 -2 Spain Palma de Mallorca 1 0 3 7
169 -2 Spain Valencia 1 0 3 7
176 86 China Taiyuan 1 0 2 6
176 2 USA Baltimore 1 0 2 6
176 2 India Bangalore 1 0 2 6
176 2 Italy Bologna 1 0 2 6
176 2 Mexico Cancun 1 0 2 6
176 2 USA Charleston 1 0 2 6
176 2 USA Cincinnati 1 0 2 6
176 2 USA Hartford 1 0 2 6
176 2 Vietnam Ho Chi Minh City 1 0 2 6
176 2 USA Indianapolis 1 0 2 6
176 2 Japan Matsuyama 1 0 2 6
176 2 USA Naples 1 0 2 6
176 2 Japan Okayama 1 0 2 6
176 2 Aruba Oranjestad 1 0 2 6
176 2 Italy Padova 1 0 2 6
176 2 Japan Shizuoka 1 0 2 6
176 2 USA St. Louis 1 0 2 6
176 2 Italy Venice 1 0 2 6
176 -9 Mexico Guadalajara 1 0 2 6
176 -9 France Saint Tropez 1 0 2 6
176 -73 China Hefei 1 0 2 6
176 -112 USA Birmingham 1 0 2 6
198 Italy Massa 1 0 1 5
198 China Nanning 1 0 1 5
198 Mexico Santiago de Queretaro 1 0 1 5
198 Japan Wakayama 1 0 1 5
198 81 South Korea Daejeon 1 0 1 5
198 59 Thailand Phuket 1 0 1 5
198 9 Kazakhstan Almaty 1 0 1 5
198 9 USA Aspen 1 0 1 5
198 9 Brazil Brazilia 1 0 1 5
198 9 Brazil Goiania 1 0 1 5
198 9 Switzerland Gstaad 1 0 1 5
198 9 Saint Barthelemy Gustavia 1 0 1 5
198 9 South Korea Gwangju 1 0 1 5
198 9 Japan Hamamatsu 1 0 1 5
198 9 Finland Helsinki 1 0 1 5
198 9 Japan Kagoshima 1 0 1 5
198 9 Japan Kanazawa 1 0 1 5
198 9 Ukraine Kiev 1 0 1 5
198 9 Japan Kitakyushu 1 0 1 5
198 9 Austria Kitzbuhel 1 0 1 5
198 9 France Lille 1 0 1 5
198 9 France Marseille 1 0 1 5
198 9 Japan Niigata 1 0 1 5
198 9 Japan Okinawa 1 0 1 5
198 9 Italy Palermo 1 0 1 5
198 9 USA Palm Springs 1 0 1 5
198 9 Mexico Puebla 1 0 1 5
198 9 New Zealand Queenstown 1 0 1 5
198 9 Netherlands Rotterdam 1 0 1 5
198 9 USA Sacramento 1 0 1 5
198 9 Dominican Republic Santo Domingo 1 0 1 5
198 9 Japan Sendai 1 0 1 5
198 9 Austria Slazburg 1 0 1 5
198 9 Switzerland St. Moritz 1 0 1 5
198 9 Taiwan Tainan 1 0 1 5
198 9 Japan Takamatsu 1 0 1 5
198 9 China Zhengzhou 1 0 1 5
198 -20 France Courchevel 1 0 1 5
198 -20 Brazil Curitiba 1 0 1 5
198 -20 Ireland Dublin 1 0 1 5
198 -20 Canada Edmonton 1 0 1 5
198 -20 Vietnam Hanoi 1 0 1 5
198 -20 USA Nashville 1 0 1 5
198 -20 France Nice 1 0 1 5
198 -20 Norway Oslo 1 0 1 5
198 -20 Brazil Porto Alegre 1 0 1 5
198 -20 Russia Sochi 1 0 1 5
198 -95 France Strasbourg 1 0 1 5
246 2 Australia Cairns 1 0 0 4
246 2 France Deauville 1 0 0 4
246 2 Japan Koriyama 1 0 0 4
246 2 Morocco Marrakesh 1 0 0 4
246 2 Japan Nara 1 0 0 4
246 2 Bahamas Nassau 0 0 4 4
246 2 South Korea Ulsan 1 0 0 4
246 -39 Jordan Amman 1 0 0 4
246 -39 Belgium Bruges 1 0 0 4
246 -39 Brazil Campina 1 0 0 4
256 6 Sri Lanka Colombo 0 0 3 3
256 1 Mauritius Port Louis 0 0 3 3
256 -8 Egypt Cairo 0 0 3 3
259 20 Tunisia Tunis 0 0 2 2
259 3 Andorra Andorra la Vella 0 0 2 2
259 3 Brazil Belo Horizonte 0 0 2 2
259 3 India Chennai 0 0 2 2
259 3 Guatemala Guatemala City 0 0 2 2
259 3 Bermuda Hamilton 0 0 2 2
259 3 Pakistan Karachi 0 0 2 2
259 3 India Kolkata 0 0 2 2
259 3 Peru Lima 0 0 2 2
259 3 Costa Rica San Jose 0 0 2 2
259 3 Iran Tehran 0 0 2 2
259 3 Libya Tripoli 0 0 2 2
259 3 Liechtenstein Vaduz 0 0 2 2
259 -2 Cayman Islands George Town 0 0 2 2
259 -2 Malta Valletta 0 0 2 2
259 -81 Guam Tumon 0 0 2 2
275 British Virgin islands Road Town 0 0 1 1
275 4 Kazakhstan Astana 0 0 1 1
275 4 Paraguay Asuncion 0 0 1 1
275 4 USA Atlantic City 0 0 1 1
275 4 Serbia Belgrade 0 0 1 1
275 4 Slovakia Bratislava 0 0 1 1
275 4 Italy Brescia 0 0 1 1
275 4 Colombia Cali 0 0 1 1
275 4 Russia Ekaterinburg 0 0 1 1
275 4 Gibraltar Gibraltar 0 0 1 1
275 4 Cyprus Limassol 0 0 1 1
275 4 Slovenia Ljubljana 0 0 1 1
275 4 Colombia Medellin 0 0 1 1
275 4 Uruguay Montevideo 0 0 1 1
275 4 Vanuatu Port Vila 0 0 1 1
275 4 Ecuador Quito 0 0 1 1
275 4 Iceland Reykjavik 0 0 1 1
275 4 Dominica Roseau 0 0 1 1
275 4 Jersey Saint Helier 0 0 1 1
275 4 Antigua and Barbuda Saint John's 0 0 1 1
275 4 El Salvador San Salvador 0 0 1 1
275 4 Bulgaria Sofia 0 0 1 1
275 4 Italy Udine 0 0 1 1
275 -13 Barbados Bridgetown 0 0 1 1
275 -13 Saint Lucia Castries 0 0 1 1
275 -13 Fiji Suva 0 0 1 1
275 -18 Cyprus Nicosia 0 0 1 1
275 -68 US Virgin Islands Charlotte Amalie 0 0 1 1
275 -68 USA Tucson 0 0 1 1
275 -68 Mongolia Ulaanbaatar 0 0 1 1
275 -68 Japan Utsunomiya 0 0 1 1
275 -131 Australia Adelaide 0 0 1 1
275 -131 China Fuzhou 0 0 1 1
308 -29 Greece Corfu 0 0 0 0
308 -29 Pakistan Lahore 0 0 0 0
308 -29 Kenya Nairobi 0 0 0 0
308 -29 Laos Vientiane 0 0 0 0
308 -60 Japan Oita 0 0 0 0
308 -101 China Wenzhou 0 0 0 0

Louis Vuitton http://us.louisvuitton.com

Ferrari http://auto.ferrari.com

Rolex http://www.rolex.com

The STC Luxury Index is provided by Stephane Tajick Consulting.

Our information was taken from the official websites of Louis Vuitton, Ferrari and Rolex during the month of December 2020.

Any error on the number of stores and dealerships from Louis Vuitton and Ferrari can be attributed to the date of collection of the data or the delay in updating the websites. On their website, Rolex sometimes lists a few resellers in the same location and under the same name. We have not double-counted those that appear to be in the same department store. Mistakes could arise, for instance, if the owner has two stores or more stores of the same name in a shopping mall. If errors arise in the estimated changes from 2019 to 2021 in the Luxury Ranking, it most probably can be attributed to the number of Rolex authorized resellers because of the problem we have just highlighted.

Another inconsistency can arise when establishing city or metropolitan area limits. Not every city has an aggregate measurement of a metropolitan area or regional area. American cities typically have a large metropolitan area that can encompass other major cities.